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现代零售革命正在全世界范围内重塑食品生产、采购和零售方式。由于传统市场被快速替代，小生产者的出路减少，进而增加小生产者和整个农村社区的贫困风险。众多事实说明，正确策略支持下的小生产者具备高效而可靠地提供优质产品的能力，即小生产者具备成为良好商业伙伴的潜力。如果他们可以在经营传统市场的同时进入现代市场，将会给农产品价值链上的各类市场主体??消费者、零售商、批发商、加工商和生产者本身带来很多优势。2010年3月30日，Social Drink邀请到在农业领域开展工作的基层公民社会组织，以头脑风暴的方式探讨目前本土的小生产者进入市场的途径、面临的困难和挑战、以及可行的解决方案。
- 小生产者进入市场的途径
◌ 直销
◌ 通过代理进入市场
- 小生产者进入市场的阻碍
◌ 不了解市场
◌ 无议价能力
◌ 产能不足，产量不稳定
◌ 运输、保鲜、新产品开发技术支持不足
◌ 包装、营销、品牌建设能力不足
- NGO在小生产者进入市场中可能的角色定位
◌ 多渠道信息传递：实现产品研发、品牌建设、行业标准培训、消费者/政府倡导的功能。
◌ 推动实体机构创建：合作社、消费者团体、贸易联盟等。
◌ 多元资金支持：小额信贷、赠款等。
◌ 品牌捆绑，提高公信力，降低小生产者风险。
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编辑：李远香 |
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Victorinox Ambassador 2010-06-22 04:05 |
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